The Best Metric for Determining Quantitative Product Market Fit
Lack of product-market fit is a top reason why startups fail, accounting for over 40% of failures. (Startup Devkit) And yet, while many founders can fumble through a definition of product-market fit, many are hard-pressed to pinpoint the best way to measure it. There are many ways to think about product-market fit: 🔷 Your Net Promoter Score (NPS) 🔷 A feeling in your gut 🔷 When 40% (or some other threshold) of your users would be “very disappointed” if you stopped making yo