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The Power of Business Storytelling - Interview with Lyn Graft

Updated: Aug 22, 2023



In today’s episode of If Not Now Wen, we’re excited to talk with special guest Lyn Graft. Lyn is the Chief Story Officer at Shār Snacks, founder of Storytelling for Entrepreneurs, and author of the best-selling book, Start With Story.

He has filmed over 1,000 entrepreneurs including the founders of Starbucks, Whole Foods, TOMS, and LinkedIn. He co-created and produced CNBC’s first primetime TV series ‘American Made’ and has produced 1,200 videos for entities such as Entrepreneur Magazine, Microsoft, Dell, and Nestle.

Lyn founded 8 companies and has raised $10.0M in venture funding and serves or has served on advisory boards for SXSW, Dell, and Empowering a Billion Women. Lyn has given over 50 keynote presentations on entrepreneurial and business storytelling at entities such as HP, Dell, EY, EO, SXSW, Wharton School of Business, and the University of Texas. He also is a mentor at the SKU Consumer Packaged Goods Accelerator, Founding Institute Startup Accelerator, and EBW Women Executive Accelerator.


Lyn is passionate about sharing what he has learned and channeling his gifts and experience to help other entrepreneurs. Lyn has so much incredible wisdom to share, and I know you're going to love this episode and get so many amazing takeaways.

We talk about:

🔹 Blazing trails and discovering a passion for capturing inspiring founders’ stories

🔹 The most important asset you have as a founder

🔹 The do’s and don’ts of great entrepreneurial storytelling

🔹 One of the fastest ways that a founder can come up with a good starting origin story

🔹 Discovering your power and how you can differentiate yourself

Curious to hear more from Lyn and his inspiring story? Catch today’s episode right here!

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