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Perseverance, Adaptability & Strategy in Entrepreneurship - Interview with Steve Schaffer

Updated: Jun 26




In today’s episode of If Not Now Wen, we’re excited to talk with special guest Steve Schaffer, a seasoned entrepreneur and investor, as he shares his entrepreneurial journey, starting from his early days in the magic business to venturing into Silicon Valley's tech scene. With a focus on continuous improvement, Steve reflects on the lessons learned from his ventures like mysterynet.com and offers.com, emphasizing the importance of metrics-driven decision-making and strategic adaptation in the dynamic world of business. Through anecdotes and insights, Steve's passion for entrepreneurship shines, offering practical wisdom and inspiration for both aspiring and established entrepreneurs.


Our conversation delves into the significance of understanding key metrics in business, such as contribution margin, and how we drive sustainable growth. Steve shares insights from his own experiences, including a pivotal moment where a marketing campaign failure led to a re-evaluation of metrics and experimentation processes within his company.


Steve reminds us of the transformative power of perseverance, adaptability, and strategic thinking in navigating the ever-evolving landscape of entrepreneurship. With a renewed sense of empowerment, you'll be inspired to embark on your own entrepreneurial journey with confidence and purpose.


In this episode we talk about:

🔹 Steve’s entrepreneurial journey and commitment to supporting startups.

🔹 Steve emphasizes the importance of learning from failures and adapting to challenges in entrepreneurship.

🔹 Discussion on the significance of understanding key metrics in business, illustrated with examples from Steve's experiences.

🔹 Emphasis on the need for a culture of metrics-based decision-making and clear objective setting for sustainable growth.

🔹 Steve shares personal insights and experiences, highlighting the importance of metrics-driven strategies, timing in walking away from ventures, and having a clear plan before raising funds.


Steve is such an inspiration, and he has so much wisdom to share. Tune in to the full episode to hear more of his amazing story.


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