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Startup Founders, This Is How You Get Your First Investor Meeting

It’s not through cold emails.

Yes, you can make contact with an investor via email. They may respond and even show interest. But that doesn’t mean that they trust you.

So what do you do?

Get warm introductions.

VCs are generally bombarded by requests for meetings, so a warm introduction helps an entrepreneur’s request float to the top of the list.

Here are a few tips you can follow:

Play the long game.

You’ll want to build a long-term relationship with a founder that your ideal investors have already invested in.

Perhaps an old friend you used to work with at Google is a childhood friend of a well-known venture capitalist.

Maybe a former work buddy went on to start a company and raised money from someone relevant to your company.

Another way is to mine your LinkedIn connections.

Check out who your second-degree connections are and message the relevant ones. Build real working relationships with them until they’re comfortable enough to introduce you to investors in their space.

But make sure to always ask if the person knows your target investor well enough to make a qualified introduction first.

Borrowed credibility is how introductions to investors work.

Check out the slides below for a more detailed step-by-step on getting introduced to investors. 👇

Startup Founders, This Is How You Get Your First Investor Meeting
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