How Storytelling Can Make or Break Your Pitch

📖 Encore’s Pitch Deck Is Proof of How Storytelling Can Make or Break Your Pitch


They say that everything you need to know in life you learn in Kindergarten.


Storytelling is one of those life skills that you learn early on and can help you in almost any endeavor.


This is especially true when it comes to pitching seemingly complex technical products. The secret sauce is to tell a story, keep it simple, and focus on why your audience should care.


That’s why I wanted to share this pitch deck from Encore, a software development platform that has reportedly raised money from VCs like Crane Venture Partners and Acequia Capital.

It could have been overly techy, but instead, it focuses on telling a relatable story.

Here’s what it does well:

✅ Explains the problem in an easy-to-understand manner

✅ Offers a clear value proposition

✅ Tells the same story in different ways

To take a look at the full deck, swipe through the file below. 👇

What do you like best about this deck? What could be improved? Please share in the comments. 🗯️


Credit: Haje Jan Kamps via TechCrunch


Pitch Deck Teardown_ Encore’s $3M Seed Deck
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Download PDF • 623KB

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