A Deep Dive Into Sequoia Capital’s Modus Operandi on How They Invest, Where, and Why


“The art of storytelling is incredibly important. Learning to tell a story is critically important because that’s how the money works.” – Don Valentine, founder of Sequoia Capital

Sequoia is one of the most prominent private equity and venture capital firms in the world. It’s funded over 1500 companies globally, which now control $1.4 trillion of combined stock market value.

So if Don Valentine values the power of story, he must be onto something.


Storytelling is something I’ve always believed in. I’ve seen it make the difference between a successful pitch and a bad one.


Some of the world’s most successful companies got where they are largely through the power of storytelling—think Nike, Walmart, Nestlé, and Johnson & Johnson. All of them built their brands and trust with customers through the power of stories. (Entrepreneur)


Some other factors behind Sequoia’s investment philosophy:

🔹 Huge markets

🔹 Being different

🔹 Healthy cash flow

🔹 Partial funding

For more details, swipe through the file below. 👇

Which companies do you think are skilled at storytelling? Please share in the comments. 🗯️

Source: GrowthList


A Deep Dive Into Sequoia Capital’s Modus Operandi on How They Invest, Where, and Why
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