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Who Finances the Startup Journey

When you set out on your fundraising journey for your company, your first challenge is to figure out who is willing to fund your startup at each stage and why. This helps you target your outreach efforts to the types of investors most likely to support you.

That’s why I wanted to share this brief guide to who finances your startup journey.


Here’s what you’ll learn:


✅ The startup financing cycle


✅ The relationship between risk, valuation, and time


✅ Why banks typically don’t finance startups

✅ Investors’ classification depending on their risk tolerance


To learn more, take a look at the file below. 👇

How do you target investors for your startup? Please share in the comments. 🗯️

Source: Andy Areitio via The Venture City






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