wzek1213
Jun 23, 20231 min
📢 Investor Outreach Strategy: A 9-Step Guide
+ How to Follow-up After an Investor Meeting With Templates
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How do you poke the VC bear?
Matt Preuss published a 9-step guide on reaching out and engaging with investors.
1. Understand the Market
2. Research Your Target Investors
3. Build a List of Potential Investors
4. Draft Your Outreach Email or Use a Template
5. Draft Your Outreach Email or Use a Template
6. Prepare Your Marketing Materials and Create a Pitch Deck
7. Follow-up With Potential Investors
8. Track and Measure Email and Click-Through Rates
9. Have Productive Conversations and Close Deals
Now, even though we follow each step correctly…
The hard reality for many founders is silence.
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VCs get overwhelmingly busy and founders end up never getting a response from them.
Here’s what you can do 👇
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Your first follow-up should include:
- the pitch deck for their review
- answers to any outstanding questions
- any materials the investor requested
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Ongoing follow-ups should be sent every 3–5 days and mention:
- the round is filling up
- the new investors who have signed
- product and sales wins (traction, launches & new customers)
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Your final follow-up should include:
- a reminder of the original meeting
- top company highlights (traction, team, investors)
- and a decision deadline
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Interested in taking a look at the follow-up email templates by pre-seed investor, Ash Rust? Then join us on Sales & Investor Accelerator where I will share these valuable resources. Join us here!