Are you the best-kept secret online?
Are you a thought leader in the real world but still the best-kept secret online, especially on LinkedIn? Unlock the power of LinkedIn to transform your professional connections into valuable leads and business growth. In this dynamic online workshop, you'll learn how to leverage LinkedIn for effective demand generation.
We'll cover strategies for building a compelling profile, creating engaging content, and utilizing LinkedIn's tools to identify and nurture prospects. Through practical insights and actionable tactics, you'll discover how to convert connections into meaningful business opportunities and drive growth for your organization. No longer be a hidden gem—the world is waiting for you to shine and share your expertise.
Key Takeaways:
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Crafting a compelling LinkedIn profile that attracts the right audience
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Developing content that engages and resonates with your target market
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Strategies for turning connections into qualified leads and sales
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Real-world examples and case studies of successful LinkedIn demand generation
Speaker
Wen Zhang is a partner at INNW Institute, a marketing consulting firm dedicated to helping tech entrepreneurs and leaders scale their businesses. A serial entrepreneur, Wen has successfully launched businesses, expanded their global market presence, and managed large-scale operations at a Fortune 100 company. In 2023, INNW supported 103 founders across five cohorts, raising over $53 million in funding.
Wen holds a Master's in Marketing and Advertising from the University of Illinois, Urbana-Champaign, and an MBA from Duke University.
